That was definitely one of my big ideas - have a good percentage of my items in the affordable range. Right now, my list is:

Wine tote - $12
Small tote - $15
Medium tote - $20
Large tote - $25
Extra large tote - $30
Placemats, set of 4 - $20
Napkins, set of 4 - $10 (made to match placemats, and "show special" of placemats and napkins for $25)
Coasters, set of 4 - $10
Potholders, set of 2 - $10
Tree skirts - $40
Wall Quilts - $75
Runners - $20 to $30